TikTok Shop photo sizes: the complete 2026 guide
Every image size, aspect ratio, and format TikTok Shop requires — covering product photos, main banner, and live-selling tiles.
TikTok Shop grew faster than any social commerce platform in 2025, and it ships its own image rules that differ from Instagram, Facebook, and the rest of ByteDance’s ecosystem. Get them wrong and your listing either looks blurry on the For You page or gets auto-cropped in ways that cut off your product.
This is the full spec sheet.
Product images
| Slot | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| Main product image | 1340×1340 | 1:1 | JPEG / PNG | 5 MB |
| Additional images | 1340×1340 or 800×800 | 1:1 | JPEG / PNG | 5 MB |
| White background variant | 1340×1340 | 1:1 | JPEG | 5 MB |
What TikTok Shop looks for on the main image:
- Product fills 70–90% of the frame.
- No text, price tags, watermarks, or QR codes.
- Plain background preferred — white or a single neutral color.
- Lighting consistent across all product photos for the same SKU.
Listings with one square main image plus three lifestyle or detail shots consistently outperform single-image listings. The algorithm treats photo diversity as a quality signal.
Vertical lifestyle shots
TikTok Shop’s in-feed product cards pull the main image, but the explore grid and short-video stitches can crop to vertical. If you want your product to survive a 9:16 crop, shoot a separate 1080×1920 version and upload it as one of your additional images.
- Keep the product in the center 60% of the vertical frame.
- The top and bottom 20% will often get overlayed with UI (product name, price, add-to-cart button).
Brand banner & logo
- Banner: 1920×1080, 16:9, JPEG, under 2 MB.
- Logo: 800×800, 1:1, PNG with transparent background, under 500 KB.
TikTok Shop’s logo guidelines require a solid-color logomark. Gradients and photographic logos are frequently rejected by the auto-reviewer.
Live selling (LIVE) tiles
If you run LIVE sessions, your product tiles need their own treatment:
- Tile image: 1080×1080, 1:1, JPEG.
- Product must occupy at least 60% of the tile — TikTok’s LIVE overlay can hide up to 30% of the edges.
A common mistake: using the same Amazon or Etsy main image. Those crop fine on a marketplace page but get swallowed by the LIVE UI. Re-shoot or re-crop for LIVE specifically.
How photoZseo handles it
Pick the TikTok Shop preset inside photoZseo and the app:
- Crops to 1:1 with the product centered at 85% of the frame.
- Resizes the longest side to 1340 px.
- Writes out a JPEG at sRGB, quality 85 — well under the 5 MB ceiling.
- Generates a 1080×1920 vertical companion image if you enable “also export vertical” in the export sheet.
Everything is processed on-device. No upload, no cloud queue — you get your files in under three seconds per photo.
The quick test
Before you hit “Publish” on TikTok Shop:
- Main image is 1340×1340 or larger, 1:1
- Background is clean, single color
- Product fills 70–90% of the frame
- At least one additional 9:16 vertical shot uploaded
- No text, price tags, or watermarks
Five yeses and your listing won’t get kicked back by the reviewer. More importantly, it won’t get auto-cropped into something unrecognizable on the shopper’s feed.